ONE SECOND ADS
BY BUDWEISER
CONTEXT
Budweiser wants to show music fans that it is the beer for them. And the best way to grab their attention is through their favorite songs.
But making a traditional commercial with a famous song in the background wouldn't be enough. People see an ad and skip it right away.
INSIGHT
Real fans don’t need much to recognize a song, 1 note and they instantly know what song it is.
IDEA
Budweiser launched a campaign using just 1 second of the world’s most famous songs. Enough time for real fans to recognize the tracks, but not to skip the ads.
PEOPLE
CCO: Sergio Gordilho, Nicholas Bergantin.
CD: Hélio Maffia, Yllo Pedra.
ACD: Guilherme Portugal
AD: Maicon Gomes.
CW: Lucas Alcorta.
ONE SECOND: THE MINIMUM FANS NEED TO RECOGNIZE THEIR FAVORITE SONGS, THE MAXIMUM WE CAN USE THEM WITHOUT PAYING FOR LICENSING.
