LET YOURSELF BELIEVE
BY BRAHMA BEER
ABSTRACT
The Brazilian football magic has beaten the odds five times. Let yourself believe we can do it again.
PEOPLE
CCO: Nicholas Bergantin, Sérgio Gordilho.
DC: Henrique Martins, Raphael Santos.
ACD: Lucas Andrade, Bruno Bizuti, Guilherme Portugal, Gustavo Stevanato.
AD: Maicon Gomes, Joca Santana.
CW: Lucas Alcorta, Giovanna Carvalho.
PROD: KAUS, Satellite.
THE MARK
Brahma is Brazil’s number one beer and has long been linked to Ronaldo Nazário’s iconic number 1 celebration, a gesture that symbolized the dominance of Brazilian soccer in the late 90s and early 2000s.
But after 24 years without a World Cup title, the symbol no longer matched the national mood. So we reimagined it: the number 1 became crossed fingers, urging a nation to let itself believe in the Seleção again – now under coach Carlo Ancelotti.
