BRAHMA BEER
ABSTRACT
In Brahma’s new campaign, “Carnival welcomes you with Brahmas wide open,” we celebrate the brand’s long-standing role as the official beer of Brazilian Carnival. The concept plays with the familiar phrase “arms wide open,” turning it into a warm, playful invitation that captures the spirit of the season. It’s about openness, joy, and making sure no one is left out of the party. From the streets to the screens, we wanted to show how Brahma keeps the celebration alive.
PEOPLE
CCO: Nicholas Bergantin, Sérgio Gordilho.
DC: Henrique Martins, Raphael Santos.
ACD: Guilherme Portugal.
AD: Maicon Gomes, Vinicius Maia.
CW: Lucas Alcorta, Zé Luís Schmitz.
PROD: Stink, Halley.