I’m a Brazilian art director with a degree in History. Yeah, I started working at agencies by accident when I was 27. Luckily, I fell in love with advertising and have been doing it ever since.
I learned a lot at Mirum Agency, Wunderman Thompson, and VML, and I keep learning even more at Africa DDB, where I currently work. Throughout my career, I’ve had the chance to work with amazing brands like Brahma Beer, Budweiser, Google, Coke, Johnson & Johnson, Tylenol, Listerine, Nestlé, Warner Bros., Corona, Ambev, and Heinz.
In the meantime, I also work with my partner on a personal project called Unblock.Coffee.
EXPERIENCE:
➤ Africa DDB // 2024 - now
➤ Wunderman Thompson // 2019 - 2024
➤ Mirum Agency // 2016 - 2019
AWARDS:
2nd Cannes Lions Agency of the Year - AfricaDDB - 2025
No. 1 Idea from DDB at Cannes Lions – One Second Ads – 2025
Cannes Lions Network of the Year - DDB Worldwide - 2025
➤ cannes lions (7)
GRAND PRIX / Radio & Audio - One Second Ads - 2025
GOLD / Radio & Audio - One Second Ads - 2025
SILVER / Radio & Audio - From Hurt to Hit - 2025
SILVER / Social & Creator - One Second Ads - 2025
SILVER / Direct - One Second Ads - 2025
BRONZE / Social & Creator - One Second Ads - 2025
BRONZE / Media - One Second Ads - 2025
SHORTLIST / Radio & Audio - One Second Ads - 2025
SHORTLIST / Radio & Audio - From Hurt to Hit - 2025
SHORTLIST / Social & Creator - One Second Ads - 2025
SHORTLIST / Social & Creator - One Second Ads - 2025
SHORTLIST / Direct - One Second Ads - 2025
SHORTLIST / Media - One Second Ads - 2025
SHORTLIST / Media - One Second Ads - 2025
➤ one show (2)
GOLD / Social Media - One Second Ads - 2025
BRONZE / Social Media - One Second Ads - 2025
MERIT / Experiential & Immersive - Breathcalypse - 2023
MERIT / Social Media - Breathcalypse - 2023
MERIT / Interactive, Online & Mobile - Breathcalypse - 2023
SHORTLIST / Experiential & Immersive - Breathcalypse - 2023
SHORTLIST / Social Media - Breathcalypse - 2023
SHORTLIST / Social Media - Breathcalypse - 2023
SHORTLIST / Gaming - Breathcalypse - 2023
SHORTLIST / Direct Marketing - Breathcalypse - 2023
SHORTLIST / Branded Entertainment - Breathcalypse - 2023
➤ clio awards (2)
SILVER / Social Media - One Second Ads - 2025
SILVER / Entertainment - Breathcalypse - 2023
➤ clio health (2)
GOLD / Games - Breathcalypse - 2023
BRONZE / Experience & Activation - Breathcalypse - 2023
SHORTLIST / Games - Breathcalypse - 2023
➤ d&ad
SHORTLIST / Social - One Second Ads - 2025
➤ el ojo de iberoamerica (6)
GOLD / Media - Breathcalypse - 2023
SILVER / Direct - Breathcalypse - 2023
SILVER / Branded Content - Breathcalypse - 2023
BRONZE / Digital and Social - Breathcalypse - 2023
BRONZE / Brand Experience and Activation - Breathcalypse - 2023
BRONZE / Pharma - Breathcalypse - 2023
SHORTLIST / More Women - Breathcalypse - 2023
SHORTLIST / Digital and Social - Breathcalypse - 2023
➤ effie latam (5)
BRONZE / Branded Content - Breathcalypse - 2023
BRONZE / Cuidado de la salud - Breathcalypse - 2023
BRONZE / Cuidado de la salud - Breathcalypse - 2023
BRONZE / Marketing de experiencia - Breathcalypse - 2023
BRONZE / Soluciones de Innovación en Marketing - Breathcalypse - 2023
➤ CCSP (5)
GOLD / Branded Content - Breathcalypse - 2023
SILVER / Digital - Breathcalypse - 2023
SILVER / Periferia Criativa - BLCK.PWR.ADS - 2021
BRONZE / Direct Marketing - Breathcalypse - 2023
BRONZE / Branded Content - BLCK.PWR.ADS - 2021
MERIT / Gaming - Breathcalypse - 2023
MERIT / Interactive and Online - BLCK.PWR.ADS - 2021
➤ MMA Smarties (4)
GRAND PRIX / Breathcalypse - 2023
GOLD / Marketing Impact - Breathcalypse - 2023
GOLD / Impact Media, Tech & Growth - Breathcalypse - 2023
GOLD / Creative & Innovation Impact - Breathcalypse - 2023
SHORTLIST / Creative & Innovation Impact - Breathcalypse - 2023
➤ saniss awards (1)
GOLD / Wellness - Breathcalypse - 2023
➤ WARC
SHORTLIST / Digital - Breathcalypse - 2023
➤ CCPR (2)
SILVER / Film - Profissão Perrengue - 2018
BRONZE / Digital - Beyond Grammar - 2017
If you wanna talk, send me a msg or call me.
mail: portesmaicon@gmail.com
phone/whatsapp: +55 11 95220 0185